Jill Collins
The ROI of Corporate Social Responsibility
Corporate Social Responsibility: Customers demand it, employees expect it, and the ROI is inevitable.
top of page
Blog Thoughts and Musings
OF A MARCOM JUNKIE
Search
Jill Collins
Apr 11, 2019
Using Observance Marketing to Promote Your Brand
If your organization is regularly using “Observance Marketing” to promote its brand, then make sure you’re doing it right.
Jill Collins
Mar 18, 2019
Thought Leadership: 4 Ideas to Shine the Spotlight on Your Company
Putting your thought leaders in the spotlight helps elevate your brand.
Jill Collins
Feb 13, 2019
Top Ten Digital Marketing Insights for 2019 from the Digital Summit
From content, social and search to analytics, email and influencing, the Digital Summit for marketers was filled with insights for 2019.
Jill Collins
Feb 5, 2019
How to Incorporate the Lucky Year of the Pig into Your Business Model
No matter the season, you need to maintain focus. Always account for the years during which you aren’t as lucky as the Pig.
Jill Collins
Jan 30, 2019
Brands Should Be Authentic in ‘Woke’ Marketing
Corporations have been quick to realize that through the power of “woke” marketing, they can monopolize on current events.
Jill Collins
Jan 23, 2019
Why Marketing to Millennials Really Is Different
Feeling the pressure during The Recession, millennials’ street smarts gives them a different edge.
Jill Collins
Dec 18, 2018
4 Must-Dos before Revamping Your Company’s Website
Since your company’s website is what prospects refer to first to see if they want to do business with you, you should do it right.
Jill Collins
Dec 11, 2018
Don’t Be Shy with Your Nonprofit Marketing Efforts
Don’t be shy when asking those folks who already support your organization—whether it be with time, talent or treasure—for more.
Jill Collins
Nov 26, 2018
If It Can Be Analyzed, It Should Be Analyzed
Think of your back-end data as another staff member. You have to pay attention to it, nurture it, and you can’t go on vacation from it.
bottom of page