Blog Thoughts and Musings

OF A MARCOM JUNKIE

Jill Collins

The ROI of Corporate Social Responsibility

Corporate Social Responsibility: Customers demand it, employees expect it, and the ROI is inevitable.

Jill Collins

Top Ten Digital Marketing Insights for 2019 from the Digital Summit

From content, social and search to analytics, email and influencing, the Digital Summit for marketers was filled with insights for 2019.

Jill Collins

4 Must-Dos before Revamping Your Company’s Website

Since your company’s website is what prospects refer to first to see if they want to do business with you, you should do it right.

Jill Collins

Don’t Be Shy with Your Nonprofit Marketing Efforts

Don’t be shy when asking those folks who already support your organization—whether it be with time, talent or treasure—for more.

Jill Collins

2018 #GivingTuesday: Results from Blackbaud

Blackbaud, Inc. is arguably the largest repository of nonprofit data because of its donor management and fundraising software.

Jill Collins

If It Can Be Analyzed, It Should Be Analyzed

Think of your back-end data as another staff member. You have to pay attention to it, nurture it, and you can’t go on vacation from it.

Jill Collins

The Difference between Campaigns, Funds and Appeals in Raiser’s Edge

Ever wonder if you’re categorizing your Campaigns, Funds and Appeals correctly when setting up Raiser’s Edge 7 or NXT? Here are some tips.