Jill Collins
The ROI of Corporate Social Responsibility
Corporate Social Responsibility: Customers demand it, employees expect it, and the ROI is inevitable.
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Thoughts and Musings
OF A MARCOM JUNKIE
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Jill Collins
- Feb 13, 2019
Top Ten Digital Marketing Insights for 2019 from the Digital Summit
From content, social and search to analytics, email and influencing, the Digital Summit for marketers was filled with insights for 2019.
Jill Collins
- Dec 18, 2018
4 Must-Dos before Revamping Your Company’s Website
Since your company’s website is what prospects refer to first to see if they want to do business with you, you should do it right.
Jill Collins
- Dec 11, 2018
Don’t Be Shy with Your Nonprofit Marketing Efforts
Don’t be shy when asking those folks who already support your organization—whether it be with time, talent or treasure—for more.
Jill Collins
- Nov 28, 2018
2018 #GivingTuesday: Results from Blackbaud
Blackbaud, Inc. is arguably the largest repository of nonprofit data because of its donor management and fundraising software.
Jill Collins
- Nov 26, 2018
If It Can Be Analyzed, It Should Be Analyzed
Think of your back-end data as another staff member. You have to pay attention to it, nurture it, and you can’t go on vacation from it.
Jill Collins
- Oct 31, 2018
The Difference between Campaigns, Funds and Appeals in Raiser’s Edge
Ever wonder if you’re categorizing your Campaigns, Funds and Appeals correctly when setting up Raiser’s Edge 7 or NXT? Here are some tips.
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