Blog Thoughts and Musings

Corporate Social Responsibility: Customers demand it, employees expect it, and the ROI is inevitable.

From content, social and search to analytics, email and influencing, the Digital Summit for marketers was filled with insights for 2019.

Since your company’s website is what prospects refer to first to see if they want to do business with you, you should do it right.

Don’t be shy when asking those folks who already support your organization—whether it be with time, talent or treasure—for more.

Blackbaud, Inc. is arguably the largest repository of nonprofit data because of its donor management and fundraising software.

Think of your back-end data as another staff member. You have to pay attention to it, nurture it, and you can’t go on vacation from it.

Ever wonder if you’re categorizing your Campaigns, Funds and Appeals correctly when setting up Raiser’s Edge 7 or NXT? Here are some tips.